Morgan Motor Company

The Morgan Experience Centre in Malvern offers guided factory tours that show traditional hand‑craft production: ash wood framing, metal shaping, assembly and finishing. Tours begin at the Experience Centre with an introduction film and safety briefing before a supervised walkthrough of the production areas.

The site also houses the Morgan museum and a café that can be visited independently. The Experience runs public tours, group and educational visits, and experience drives; booking via the official site or the Experience team is encouraged ahead of your visit.

A close, guided look at Morgan’s largely hand‑crafted production process, starting with an introductory film and safety briefing at the Experience Centre.

Look out for:

• Ash wood frame construction and timber workshops.

• Metalworking, coachbuilding and final assembly bays.

• Historic Morgan models and company archives in the museum.

• On-site café and a retail area with branded merchandise.

Best way to experience it:

Arrive via the Experience Centre, allow time to view the museum and shop either before or after the tour, and book your preferred tour slot in advance through the Morgan Experience website or by contacting the Experience team.

• Tours are guided with an introductory film and safety briefing.

• Museum and café can be visited separately from the factory tour.

• Pre-booking is encouraged; check the official Morgan Experience site for availability.

• The factory environment includes active workshops; follow staff instructions and wear sensible footwear.