Morgan Experience Centre

The Morgan Experience Centre in Malvern showcases Morgan Motor Company’s handcrafted cars, workshops, showroom and archive. The site combines factory-guided tours, a display of heritage models and a café on the company’s original Spring Lane campus.

Visitors can book driving experiences, view current production in the factory tour (subject to shutdowns), browse the Morgan Works showroom and buy official merchandise. Up-to-date tour availability and visitor guidance are maintained on the official Experience Centre site.

A compact, hands-on visit focused on Morgan’s manufacturing and heritage.

Look out for:

• Guided factory tours (availability varies; factory activity may pause during shutdowns).

• The Archive Room with historic Morgan models and interactive displays.

• Morgan Works showroom and on-site Morgan hire options.

• Café and official shop for refreshments and branded items.

Best way to experience it:

Book factory or driving experiences in advance via the centre’s website, allow time to visit the Archive Room and showroom, and use the Spring Lane entrance; parking is free but the car park has a one-way system and a narrow entrance.

• Check the Experience Centre site for current tour availability and seasonal opening times.

• Free on-site parking is available but access is via a narrow entrance and one-way car park.

• Accessibility: accessible toilet and sloped access in parts; no Changing Places facility onsite.

• No on-site EV charging or public bike racks; contact the centre for specific access enquiries.