Discover Georgia's Automotive Experiences

Georgia sits at the crossroads of Europe and Asia, and its roads reflect every bit of that drama. The Caucasus Military Highway — climbing from Tbilisi north through the Greater Caucasus to the Kazbegi plateau and the iconic Gergeti Trinity Church backdrop — is one of the most visually arresting drives on the continent. Tight switchbacks, sheer drops and sudden weather changes make it a genuine driver's road rather than a scenic cruise. To the east, the Kakheti wine region rolls out a gentler but equally rewarding landscape of vineyard tracks and medieval fortress towns, perfect for unhurried touring. Westward, the road to Kutaisi and on toward Batumi on the Black Sea coast delivers coastal mountain scenery that most European road-trippers have never encountered.

Georgia's car culture is raw, passionate and proudly self-made. Tbilisi has developed a lively drift and motorsport grassroots scene, with local enthusiasts running events at the Rustavi International Motorpark — a permanent circuit on the outskirts of the capital that hosts everything from circuit racing to drift competitions. Soviet-era Ladas, Volgas and UAZ 4x4s still work the mountain villages alongside modern imports, giving the country a uniquely layered automotive character. Automotive museums and Soviet vehicle collections offer a window into the Caucasus' motoring past, while the sheer variety of terrain — alpine passes, Black Sea coast, semi-arid eastern steppe — means no two days behind the wheel feel the same.