Museo Officine Benelli

Museo Officine Benelli occupies the former Benelli factory in Pesaro, presenting the company’s industrial heritage in an early‑20th‑century building. The museum displays a large collection of Benelli and MotoBi motorcycles alongside the Morbidelli collection.

Managed by the Registro Storico Benelli and Moto Club Pesaro, the museum spans three pavilions and includes roughly 200 historic bikes plus the 71‑machine Morbidelli group. A 3D virtual tour is available from the official site; check current opening days before visiting.

A compact, well‑focused museum for motorcycle enthusiasts and design history fans. Exhibits follow the factory’s story and show restored road and racing machines.

Look out for:

• Early Benelli and MotoBi road and racing models across three pavilions.

• The Morbidelli collection of classics recently added to the displays.

• Industrial‑era architecture: the museum is set in Pesaro’s historic factory building.

• Interpretive panels and a 3D virtual tour available online.

Best way to experience it:

Arrive with a little time to move between pavilions and read the captions; if you can, plan around the museum’s advertised special openings (Stradomenica) or confirm current visiting days on the official site before you go.

• Located in the former Benelli factory at Viale Goffredo Mameli 22, Pesaro.

• Managed by Registro Storico Benelli and Moto Club Pesaro.

• Check the official site for current opening days and the 3D virtual tour.

• No exact hours or admission details are listed here—confirm before you travel.