Museo Collezione Pininfarina

Housed at Pininfarina’s Cambiano headquarters, the Collezione Pininfarina showcases historic production cars, prototypes and concept models that trace the studio’s design legacy. Highlights cited by the museum include Cisitalia, the Alfa Romeo Giulietta Spider, the Sigma Grand Prix and the Cambiano prototype.

Visits are organised by reservation at the company site; the collection is presented in a company-visit format with guided context about the design and engineering behind the cars. The display comprises roughly 40–50 notable vehicles and design models drawn from Pininfarina’s archive.

A focused tour through Pininfarina’s design history, with original cars, scale models and concept prototypes on display.

Look out for:

• Historic road cars such as the Cisitalia and Alfa Romeo Giulietta Spider.

• Racing and concept entries like the Sigma Grand Prix and the Cambiano prototype.

• Archive design models and sketches that show evolution of form.

• Explanatory commentary during guided visits about design decisions and company history.

Best way to experience it:

Book a guided visit through the official Pininfarina reservation channel in advance, arrive at the Cambiano headquarters and allow time for the company-format tour to include both the display and design context.

• Visits are organised by reservation at Pininfarina’s Cambiano site.

• The museum is located at the company headquarters (industrial campus setting).

• Expect a guided/company-visit format rather than a self-guided city museum.

• Confirm access and any visitor ID or safety rules when booking.