L'Aventure Michelin

L'Aventure Michelin presents the history, industrial heritage and innovations of the Michelin group across a scenographic 2,000 m² exhibition. Displays range from early brand ephemera to historic vehicles and experimental prototypes.

Housed on Michelin’s Cataroux site in Clermont‑Ferrand, the museum offers hands‑on displays, educational programmes for groups and accessibility features under the "Tourisme & Handicap" label. Official resources and press materials are available on the museum website.

Start with a chronological walkthrough of Michelin’s evolution, from early tyres and marketing materials to modern research prototypes.

Look out for:

• A Bréguet XIV biplane and a Micheline railcar on display.

• Competition and concept vehicles, including recent prototypes and a Formula‑E show car.

• Archival brand ephemera, historic advertising and industrial artefacts.

• Interactive and educational exhibits designed for school and group visits.

Best way to experience it:

Allow 1–2 hours to move through the scenographic zones at a relaxed pace, follow interpretive panels and pick up the museum’s visitor materials for context. Check the official site for current temporary exhibitions and group‑visit options before you go.

• Museum located on the Michelin Cataroux site in Clermont‑Ferrand (32 rue du Clos Four).

• Accessible to visitors with reduced mobility; labelled "Tourisme & Handicap".

• Offers educational programmes and resources for school/group bookings.

• Consult the official website for the latest opening hours, tickets and special exhibitions.