Ferrari Store Museo Enzo Ferrari

Housed near Enzo Ferrari’s birthplace, this museum combines period rooms, multimedia displays and a rotating collection of cars that trace Ferrari’s local roots and racing history. The layout is compact and designed to explain Enzo Ferrari’s life alongside examples of historic models.

The site includes an official Ferrari Store with branded merchandise and scale models. Tickets can be bought for single visits or as combined passes with other Ferrari museums; check Ferrari’s official site for current options and booking rules.

The museum is focused and story-driven, suitable for fans of automotive history and short museum visits.

Look out for:

• Restored period rooms from Enzo Ferrari’s birthplace and family archives.

• Rotating displays of historic Ferraris and multimedia exhibits that explain the marque’s development.

• An on-site official Ferrari Store with merchandise, books and models.

• Interpretive panels in multiple languages and accessible circulation through the main galleries.

Best way to experience it:

Arrive with tickets or check availability online, allow 60–90 minutes for the visit, combine with a walk around central Modena, and plan transfers if you intend to visit the Maranello museum within the combined-ticket window.

• Buy tickets or check availability on the official Ferrari museums site before you go.

• The museum is in central Modena and is easy to reach by train or car; follow official directions for access.

• The exhibition rotates—specific cars on display can change, so check current highlights online.

• An official Ferrari Store is on-site for merchandise and publications.