Wine Country Motorsports at Sonoma Raceway

Wine Country Motor Sports is a family-owned motorsports retailer based at Sonoma Raceway, founded in 1992. The Sonoma location operates from the Raceway site and serves drivers and fans with race-grade safety equipment and apparel.

Expect a full selection of helmets, race suits, seats, harnesses and related accessories, plus expert advice and fitting. The business also operates a mobile showroom and lists direct contact details for the Sonoma store.

A convenient on-track shop for drivers and race teams.

Look out for:

• Certified helmets and SFI-rated race suits.

• Seats, harnesses and driver safety accessories suitable for club and pro use.

• Staff who can help with sizing and fitting advice.

• A mobile showroom for onsite events and race days.

Best way to experience it: Arrive during store hours or on race days to try gear on; bring your helmet or size info for fittings and call sonoma@winecountrymotorsports.com or (800) 708-7223 for specific questions.

• Store is located on-site at Sonoma Raceway (Raceway at Sonoma).

• Contact: (800) 708-7223 and sonoma@winecountrymotorsports.com.

• Hours listed as Daily 8:00 AM–5:00 PM on the official site.

• Family-owned business with 30+ years at this location; expect knowledgeable staff rather than a large retail chain experience.