Vespa The Empty Space

VESPA THE EMPTY SPACE is Vespa’s Milan concept store and brand experience at Via Broletto 13, opened in June 2024. The site functions as a curated “non-place” for experimentation, showcasing design-led interiors and rotating displays rather than a traditional dealership.

The interior pairs satin-finished curved steel, industrial flooring and oak surfaces to evoke Vespa bodywork and workshops. Expect a mix of brand storytelling, limited-edition products and photographic/archival installations in a compact city-centre setting.

A compact, design-forward concept space focused on brand storytelling and merchandise rather than sales of full vehicle inventory.

Look out for:

• Curved satin-finished steel walls and oak surfaces that reference Vespa styling.

• Rotating displays and archival imagery highlighting Vespa history and design.

• Limited-edition merchandise and curated items from The Empty Space project.

• A gallery-like layout with industrial-style flooring and spot-lit installations.

Best way to experience it: Visit during a quieter weekday morning to browse displays and product drops at leisure; allow 20–40 minutes to see the exhibits and shop.

• Not a standard dealership—primarily a concept/display space with curated merchandise.

• Small footprint: leave time for a short visit rather than a long showroom experience.

• Located in Milan city centre near Duomo/Brera; check transport or walking routes.

• Confirm current exhibits or product drops on Vespa’s site before you go.