Store 254 at Road Atlanta

Store 254 at Michelin Raceway Road Atlanta is the track’s official merchandise storefront, operating from the Administrative Building and pop-up locations at major events. The shop runs an online store at shop.roadatlanta.com for ordering before or after your visit.

Expect official team and track-branded apparel, souvenirs, and event-specific items stocked for race weekends. The physical presence is limited to the track campus and event days, with the website providing the full catalog and shipping options.

Find official Road Atlanta apparel, caps, patches and race memorabilia geared toward fans and participants.

Look out for:

• Track-branded T-shirts, hats and outerwear.

• Event-specific merchandise and limited-edition items during major races.

• Physical shop inside the Administrative Building and temporary trackside stands on race days.

• Online storefront with the full catalog and shipping at shop.roadatlanta.com.

Best way to experience it:

If you’re attending an event, visit the trackside stands for event exclusives; otherwise browse or order from the online store to see full availability and ship items to your address.

• The store operates on-site during major events and from the Administrative Building otherwise.

• Full catalog and purchasing available at the official online shop: shop.roadatlanta.com.

• Event-exclusive items may sell out quickly at race weekends.

• For returns or contact, use the address listed as Michelin Raceway Road Atlanta — Attn: Store 254.