Roland Sands Design

Roland Sands Design is a Long Beach-based motorcycle design and custom-build studio offering hand-built bikes, aftermarket parts, apparel and accessories. The business is led by designer and former racer Roland Sands and operates a retail storefront and service hub.

The studio also organizes and participates in public motorcycle events and collaborations with OEMs. Visitors can browse parts and apparel, see finished builds, and learn about the brand’s custom and racing projects.

Look out for:

• A retail showroom with branded apparel, accessories and aftermarket hard parts.

• Display bikes and recent custom builds that showcase Roland Sands’ design language.

• Event announcements and info for Moto Beach Classic and Super Hooligan activities.

• Knowledgeable staff familiar with parts compatibility and custom options.

Best way to experience it:

Visit the retail storefront during weekday hours to browse parts and talk to staff; check the website or social channels before you go for event schedules or to confirm current shop hours.

• Retail storefront is at an industrial/creative address in Long Beach; parking may be on-street or nearby lots.

• Weekday daytime hours are typical; confirm hours on the official site before visiting.

• The studio focuses on custom builds and parts—special orders or consultations may require appointments.

• Events and collaborations are announced online; expect limited access to workshop areas during public events.