Jeffrey Earnhardt Racing Experience Richmond Raceway

Jeffrey Earnhardt Racing Experience is a travelling driving business, separate from the track. It brings its own racecars to Richmond Raceway, the 0.75 mile NASCAR oval in Richmond, Virginia, on set event days and puts you in the car on your own. Nobody sits beside you and there is no pace car: an instructor coaches you over a radio in your helmet, every lap is at speed and passing is allowed.

Richmond gets the bigger cars. The menu here is an open wheel Modified, a Cup car and a GEN6, the generation of Cup car that ran before today's Next Gen. There are also three lap passenger ride alongs, either with one of the team's pro drivers or with Jeffrey Earnhardt himself at the wheel.

The company is run by Jeffrey Earnhardt, grandson of Dale Earnhardt, who has raced in the NASCAR Truck and Xfinity series and built this business under his own motto, Earning Earnhardt. No racing experience is needed to drive.

• Three cars to choose from: the open wheel Modified (the short track car with its wheels out in the open), the Cup car and the GEN6. They are real racecars that have been raced in competition, mostly with manual gearboxes and a couple of semi automatics.
• You are alone in the car. There are no doors, so you climb in through the window, get strapped into a 5 point harness and hear the instructor through earpieces in the helmet, calling acceleration, braking, passing and the fastest line round the oval.
• The cars can reach 155 mph; the actual top speed depends on the type of track.
• The day starts with a drivers meeting of about 40 minutes: flags, getting on and off the track, finding your line, passing and the car's safety features, then questions. It is drivers only.
• Then you suit up in a fire suit, a full face helmet with the radio built in and a NexGen head and neck support, all supplied, and get a photo by the car on pit road before climbing in.
• Ride alongs are three laps in the passenger seat with nothing to learn first. On the November date Jeffrey Earnhardt drives some of them himself, and the operator recommends one before your own drive.
• A roof mounted GoPro can film your laps onto an SD card you take home, and the photo plaque is printed in the trailer while you are out on track.

• Richmond runs on set event days only. The next date is Saturday 7 November 2026, 9am to 5pm: drive classes start on the hour from 9am to 3pm, ride alongs with Jeffrey Earnhardt run on the half hour from 9:30am to 3:30pm and pro ride alongs from 10:30am to 3:30pm. No 2027 Richmond dates are published yet; the schedule is on the operator's Upcoming Schedule page.
• Booking is online through the operator's Bookeo booking pages, linked from the Richmond track page, or by phone on 336-628-7223. Groups of six or more book by phone or email.
• Drive prices in US$ (Richmond sells 10 laps and up, no 5 lap package): Modified 10 laps $549, 20 laps $899, 35 laps $1,499, 50 laps $1,899. Cup car $579, $999, $1,659, $2,199. GEN6 $699, $1,199, $1,989, $2,599.
• At 18 October 2026 the Richmond page runs 60% off 10 lap and bigger packages for new bookings (code SUPER60, end date not published): 10 laps from $219 in the Modified, $231 in the Cup car and $279 in the GEN6.
• Ride alongs: three laps with a pro driver $99; three laps with Jeffrey Earnhardt driving $149, which can also be added to a drive booking.
• Add ons: Vehicle Protection Plan $60, in car GoPro video $59 (micro SD card and adapter supplied, your own cameras are not allowed, refunded on site only if it failed to record), photo plaque $59. The voucher redemption pages also list an insurance, photo plaque and T shirt bundle for $139. Extra laps and car upgrades are sold on the day; prices are not published.
• Damage: staff decide fault on site. A driver at fault has the session ended, loses the remaining laps without refund and pays for damage on the day, up to $1,000 with the Vehicle Protection Plan or up to $15,000 without it. Personal car insurance does not cover the racecar, and drivers need their own health insurance.
• Drivers must be 18 years of age or older with a valid driver licence. Ride along passengers must be 14 years of age or older with a parent or guardian present.
• Size limits: height 5 ft 0 in to 6 ft 4 in, waist and chest no more than 52 in, and you must fit through a 15 by 28 in window set 35 in off the ground. Anyone who cannot drive a manual tells staff at the track.
• Bring your driver licence and the driver info packet from the operator's website. Wear clothes that fit under the suit and closed toe sneakers with soles not much wider than your foot, with socks covering the ankle. Boots, sandals and open toe shoes are not allowed. Sunglasses and a light jacket for waiting are recommended.
• Allow 2 to 3 hours for a drive, more for the bigger packages, and the operator suggests an extra hour for delays. Check in opens at the registration trailer on pit road 30 minutes before your class; missing your class time forfeits the booking and the money paid. A ride along takes about an hour.
• Friends and family can come along and watch the classes on track; cameras and video cameras are welcome.
• Weather: the operator can cancel for rain, high wind or unsafe temperatures, with notice by phone or email 1 to 72 hours ahead. Drivers check their own event status and turn up at the booked time whatever the forecast. A cancelled session gets a makeup date within 12 months; there are no refunds, and travel and lodging are not covered.
• All sales are final. Bookings can be transferred or sold on. Rescheduling costs $50 per booking with 30 days or more notice and $100 with less; a no call no show costs 75% of the price paid to reinstate. Fees can be waived with medical documentation. A missed promo code can be fixed by phone within 48 hours of booking for a $15 card fee.
• Gift vouchers never expire and are redeemed through the operator's Bookeo voucher page. Breakaway vouchers can be redeemed at Richmond; Richmond is not on the operator's Groupon track list.
• Corporate packages run from $1,599 for 8 people with 10 laps each (two private hours) to $5,999 for 36 people (three hours), with a private 45 minute orientation, a pro ride along, water and sports drinks, gear and insurance included. Richmond adds 20% to the corporate price.

• Last verified: 18 October 2026
• Official link: https://jeffreyearnhardtracingexperience.com/