Ferrari Style Flagship

Ferrari Style Flagship is a multi‑floor retail and brand‑experience space on the Old Bond Street/Piccadilly corner, showcasing ready‑to‑wear, accessories and curated Ferrari displays. The 850 m² interior combines a preserved Portland‑stone façade with contemporary finishes and signature Ferrari red accents.

The store doubles as a fashion flagship and a collectible‑display venue, designed by Rocco Iannone with Gonzalez Haase AAS and Formafantasma. Press reports list the shop at 45 Old Bond Street; confirm the exact postal number via the official Google Maps link on Ferrari’s store page if you need it for directions.

A modern flagship retail experience focused on Ferrari fashion, accessories and collectible displays.

Look out for:

• Multi‑level layout with floor‑to‑ceiling displays and design‑led interior details.

• Ready‑to‑wear collections alongside official merchandise and limited items.

• Museum‑style presentation elements and curated brand displays.

• Staff‑assisted services such as in‑store pickup and appointment bookings (see official site).

Best way to experience it:

Allow time to browse multiple floors and displays rather than a quick stop; use the store’s appointment or in‑store pickup options (outlined on Ferrari’s site) if shopping for specific items or needing assistance.

• Address discrepancy: press sources list 45 Old Bond Street; verify the postal number via the store’s Google Maps link.

• This is primarily a retail/fashion flagship rather than a public museum or car showroom.

• The store offers appointment booking and in‑store pickup—check the official store page before visiting.

• Expect a design‑led, multi‑floor layout that may require stairs or lifts between levels.