F1rst Motors

F1rst Motors is a Dubai-based luxury and supercar dealership and showroom featuring brands such as Bugatti, Ferrari, Lamborghini, Pagani, McLaren and Rolls‑Royce. The company, established in 2021, presents both new and curated pre‑owned high‑end vehicles.

The showroom is located in the Danube Building on Sheikh Zayed Road (Al Quoz). Inventory and contact details are listed on the official website and iOS app, and the business handles sales and bespoke client services rather than short‑term rentals.

A polished showroom displaying a rotating selection of high‑end supercars and hypercars alongside branded displays and sales specialists who can discuss provenance and options.

Look out for:

• Rare and limited‑edition supercars from marque dealers.
• Curated pre‑owned examples with documented histories.
• Brand displays and high‑quality showroom presentation.
• Sales staff who can arrange detailed walkthroughs and spec discussions.

Best way to experience it:

Contact the showroom in advance via the website, app or phone to confirm current inventory and arrange a private viewing—many vehicles are shown by appointment.

• Appointments or prior contact are recommended for private viewings.
• Showroom address: Danube Building, 409 Sheikh Zayed Rd (Al Quoz), Dubai.
• Contact details (phone and email) are published on the official website and app.
• Primarily a sales showroom for high‑end vehicles, not a short‑term rental service.