Dahl Auto Museum

The Dahl Auto Museum is the Dahl family's car museum on 3rd Street South in La Crosse, Wisconsin, run with Dahl Automotive, the family's dealership. The Dahls have sold cars for more than 100 years across five generations, and the museum tells the history of the automobile through the eyes of Ford Motor Company.

The floor holds restored classic cars from around 1900 to the present, an extensive collection of car mascots, and the Starlite Drive in, a tribute to La Crosse's old drive in theatre.

The museum also hosts events with the La Crosse Historical Society, among them the yearly Remember When, where people come in period clothes and share stories of the past.

• Restored classic cars from around 1900 to the present.
• The history of the automobile told through Ford Motor Company and the Dahl family's 100 plus years as dealers.
• An extensive collection of car mascots.
• The Starlite Drive in, a tribute to La Crosse's old drive in theatre.

• Open Wednesday to Saturday, 10am to 4pm. Closed Sunday, Monday and Tuesday.
• Admission: adults US$8, seniors US$7, youth 9 to 16 years of age US$5, children 8 years of age and under free with a paid adult. Dahl service customers go in free during their service visit.
• Remember When, with the La Crosse Historical Society, runs once a year.
• It is a small family run museum, so a call to +1 608 791 6494 before a long drive confirms it is open.
• Address: 711 3rd Street South, La Crosse, WI 54601.

• Last verified: 8 November 2026
• Official link: https://www.dahlautomuseum.com/