BMW M Driving Experience AREA M Munich
Overview
AREA M — BMW M Driving Experience at Maisach is BMW's dedicated driving campus on a former airfield about 30 km west of Munich. It runs performance, safety and track programmes using BMW M cars and instructor-led sessions.
Programs include on-site safety academy modules, track experiences linked to Hockenheimring events, and special formats (drift, winter, bespoke events). Bookings and full programme details are published on the AREA M / BMW M website.
What to Expect
You’ll drive new BMW M models on closed circuits and handling courses under instructor supervision. Sessions focus on car control, braking, high-speed cornering and in-car coaching.
What you'll do:
- Short briefing and safety overview before driving
- Multiple on-track runs in BMW M cars with instructor feedback
- Hands-on exercises: slalom, emergency braking, threshold and trail braking
- Optional advanced modules (track taxi, drift or specialist formats) depending on the chosen programme
Best way to experience it:
Book a named programme in advance via the AREA M booking portal, arrive with your driving licence, wear comfortable closed shoes, and allow a half-day to full-day depending on the course selected.
Things to Note
- Address: Am Vorfeld 1, 82216 Maisach (BMW lists this as the Munich-area site).
- Bring a valid driving licence; age restrictions vary by programme.
- Sessions are instructor-led and require prior booking via AREA M.
- Contact: hotline +49 (0)89 125 016 444 or aream-experience@bmw-m.com (Mon–Fri 08:00–17:00 CET).
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