Audi Driving Experience (Madonna di Campiglio)

The official Audi Driving Experience runs seasonal, instructor‑led winter programs in Madonna di Campiglio as part of Audi’s Dolomiti circuit. Sessions focus on on‑snow handling, quattro traction techniques and short guided runs using Audi test vehicles and safety equipment.

Event setups move between resort areas and use temporary Audi lounges/registration points in town; exact meeting places and dates vary by season. Check the official Audi Driving Experience page for current schedules, location details and booking instructions before you travel.

Experience on- and off-road sessions focused on winter handling, led by Audi instructors from the local Audi HUB in Piazza Brenta Alta. Programs include road test drives, handling drills in a “Natural Parkour” area and timed iced-lake exercises (iced-lake runs are weather- and ice-condition dependent).

Look out for:

• Road test drives on mountain roads starting from the Audi HUB.
• Iced-lake test sessions and low-friction handling exercises.
• “Natural Parkour” skill drills for cornering and car control.
• A rotating fleet that can include Audi e‑tron and performance models (fleet varies by date).

Best way to experience it:

Check the myAudi event page or visit the Audi HUB in Piazza Brenta Alta to book sessions and confirm which vehicles and iced-lake tests are running. Expect morning and afternoon session blocks; dress warmly for outdoor instruction and variable winter conditions.