Atelier Alpine Paris

Atelier Alpine Paris is a multi‑level concept store and experiential flagship showcasing Alpine road and motorsport models alongside branded retail and a personalization studio. The space includes a lounge/bar, driving simulators and areas for vehicle display and configuration.

Announced as a ≈650 m² flagship and inaugurated in October 2025, the Atelier sits on Boulevard des Capucines (sources list 33–35 Bd des Capucines) and hosts events such as live F1 screenings in addition to retail and service appointments.

On arrival you can browse Alpine merchandise, view current models on display, try driving simulators and consult the customization/configuration area for personalization options.

Highlights:

• Live motorsport screenings and a motorsport-style bar/lounge area.
• Static displays of Alpine models (A110 and A290/A390 family referenced in press).
• Driving simulators available for hands-on laps and timed sessions.
• Personalization/configuration consultations and atelier service bookings.

Plan to allow 45–90 minutes for browsing and a simulator session; book appointments for personalization or atelier services in advance, especially during event nights.

• Atelier opened in October 2025 and occupies roughly 650 m².
• Appointment options are offered for atelier services and personalization consultations.
• Sources list the address as 33–35 Boulevard des Capucines (minor discrepancies across official pages).
• Expect event nights (F1 screenings) and special programming that can affect noise and crowding.