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Car Show

2026 Villa La Massa Excellence

Villa la Massa, Florence, Italy16–18 Oct 2026Full day

This event has finished.

The 2027 edition runs 8 to 10 October.

See the 2027 event

Why You Should Go

See a concentrated lineup of contemporary supercars with on-road parade action at Mugello and villa hospitality in one weekend.

Format

Three-Day Event

Crowd

Affluent collectors, boutique supercar owners, local enthusiasts and guests staying at Villa la Massa; an intimate, well-dressed crowd rather than mass spectators.

Vibe

Refined and relaxed luxury with a sporting edge when cars parade to Mugello.

About This Event

A three-day gathering of contemporary supercars and collectors at Villa la Massa, with exhibitions, a public Day Pass, and awards including the Coppa d’Oro Villa La Massa.

Programme highlights include a gala dinner in Florence and an on-road supercar parade at the Mugello circuit, combining hotel hospitality with driving and concours elements.

1What to Expect

A focused concours and supercar weekend staged from the gardens and terraces of Villa la Massa, aimed at enthusiasts of 1990s-to-present supercars and high-end collectors.

What makes it worth the trip:

  • Access to a curated selection of contemporary supercars and special awards such as the Coppa d’Oro Villa La Massa.
  • A supercar parade that includes on-road activity at Mugello, offering dynamic driving content beyond static displays.
  • A packaged hospitality experience with a gala dinner in Florence and villa amenities for a relaxed luxury weekend.

Best way to experience it:

Book the villa "Full experience" package to combine two nights on-site, event access and the gala dinner; arrive a day early to enjoy the hotel spa and the riverside setting before exhibitions begin.

Good to know:

  • Day Passes provide public admission for exhibition and parade viewing; full packages bundle accommodation and dinner.
  • Organiser partnership with Canossa Events means the programme blends concours judging with driving events and scenic Italian route stages.

About the Venue

Showgrounds and Parks

Villa la Massa

2Frequently Asked Questions

  • Great if you want a compact luxury weekend focused on modern supercars.
  • Great if you enjoy combined hotel hospitality and curated car displays.
  • Great if you like events that include a parade or on-road driving element at a famous circuit.
  • Maybe skip if you prefer large-scale international concours with extensive vintage fields.

3Cost Breakdown

Known options include a "Full experience" package with two-night accommodation, event access, gala dinner and Arno Spa access; Day Passes are sold for public exhibition and parade access. Specific ticket fees are listed on the official event page.

Tags

Car DisplaysCampingMulti Day EventConcours d'EleganceFirst TimersSupercarsFood and DrinkBehind the ScenesFan Festival

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