2026 Suhai Festival Interlagos Auto Edition
This event has finished.
The next edition hasn't been announced yet.
Why You Should Go
See a concentrated display of new models and brand activations at an expanded exhibition pavilion inside Interlagos.
Format
Four-Day Event
Crowd
Mixed automotive enthusiasts and general public; family groups and brand fans dominate daytime hours with peaks during scheduled showcases.
Vibe
Exhibition-focused, organized and interactive—less raw motorsport roar, more brand discovery and displays.
About This Event
The 2026 Suhai Festival Interlagos — Edição Auto brings a concentrated automobile exhibition and experiences to Autódromo José Carlos Pace in São Paulo over four days. Expect manufacturer stands, a new expanded exhibition pavilion and scheduled show programming across the circuit grounds.
The festival mixes static displays and branded activations with scheduled demonstrations; official schedules and ticketing details are published on the organiser and Ticketmaster pages.
1What to Expect
A focused showcase of production cars, concept reveals and manufacturer activations set inside the Autódromo José Carlos Pace.
What makes it worth the trip:
- Confirmed presence of roughly 22 automaker brands and an expanded exhibition pavilion, which concentrates brand displays in a single venue area.
- Easy access to manufacturer reps and hands-on displays—better for seeing new models up close than attending a standard dealer event.
- Combined festival programming (demos and schedules) means you can plan which days focus on exhibitions vs. on-track showcases.
Best way to experience it:
Arrive when the exhibition halls open to take the pavilion loop first; use the official programme on the festival site or Ticketmaster to book demo slots or time-limited showcases. Allow time for parking or venue shuttles at Interlagos and plan meals around on-site concessions or nearby Centro/Av. Paulista dining if you want quicker options.
Good to know:
- The organiser and official ticket vendor publish daily opening times and the public programme—check those pages for any schedule changes.
- The Autódromo de Interlagos is a large motorsport venue; expect walking between pavilions and some outdoor exposure to sun or rain.
While you're in the area
Experiences near Autódromo José Carlos Pace
2Frequently Asked Questions
- Great if you want to see multiple automaker lineups and concept models in one visit.
- Great if you enjoy accessible manufacturer activations and short demo showcases.
- Great if you like planning your day around specific exhibitions using published schedules.
- Maybe skip if you prefer closed-circuit race weekend atmospheres with continuous on-track racing.
3Cost Breakdown
Tickets and daily programme details are sold through the official ticketing partner (Ticketmaster); organisers list day-by-day schedules and access options. Expect separate charges for official hospitality, VIP packages, parking and food concessions; consult the festival site and ticket vendor for exact offerings.
Tags
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