2026 Jeep Beach
This event has finished.
The 2027 edition runs 16 to 25 April.
Why You Should Go
See large-scale Jeep vendor displays, try obstacle demos at the Speedway, and join the signature beach parade with other Jeep owners.
Format
Two-Day Event
Crowd
Mostly Jeep owners and enthusiasts, families and regional clubs; expect packed vendor areas on Friday–Saturday and a procession-style crowd for the Sunday parade.
Vibe
Community-driven, show-and-tell atmosphere with festival energy and organized runs rather than high-speed racing.
About This Event
Jeep Beach is a weeklong gathering for Jeep owners and fans centered in Daytona Beach, with the signature Main Event vendor show and obstacle exhibits held at Daytona International Speedway April 24–25. The festival closes with the Jeep-only beach parade on April 26, and many satellite meetups and organized runs take place around the city during the week.
Registration (JB26) is required for access to many official events and packet pickup windows begin in the days before the main weekend. The event is produced by the Jeep Beach nonprofit and spans multiple Daytona-area venues, so plan travel and parking logistics accordingly.
1What to Expect
A concentrated weekend for Jeep owners that blends vendor displays, obstacle courses, sound competitions, and a large Jeep community parade along Daytona Beach.
What makes it worth the trip:
- Official Main Event vendor show and obstacle demonstrations at Daytona International Speedway on April 24–25.
- Signature beach parade for Jeeps only on April 26 for a unique procession along the shoreline.
- Variety of organized runs, meetups, and expo-style vendors across Daytona Beach during the week.
Best way to experience it:
Attend the Speedway Main Event Friday or Saturday, register in advance to reserve access to specific activities, and leave time for the Sunday beach parade. Use the event schedule to pick vendor shows and runs that match your interest, and arrive early for the popular timed obstacle and sound competitions.
Good to know:
- Packet pickup and registration windows are listed on the official site; some events require pre-registration.
- The festival footprint covers several Daytona Beach locations—check venues for gate numbers, trailer parking, and access notes.
About the Venue
While you're in the area
Experiences near Daytona International Speedway
2Frequently Asked Questions
- Great if you want to see seller and aftermarket displays tailored to Jeep ownership.
- Great if you enjoy community-run convoys and organized off-road runs.
- Great if you like a mix of expo events and an iconic beach parade.
- Maybe skip if you prefer purely competitive racing or events without vehicle meetups.
3Cost Breakdown
Known: JB26 registration is required for many official events and packet pickup is scheduled before the weekend. Main Event access and certain activities may require registration or vendor fees. Unknown: exact ticket and parking fees vary by event and are listed on the official Jeep Beach site.
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