2026 Motor Valley Fest

Four days celebrating Italy's Motor Valley across Modena with vehicle displays, parades, conferences and museum openings. Piazza Grande is a central hub for public exhibitions and city stages.

Events are spread across historic theatres, museums and exhibition venues with a mix of free public displays and ticketed talks or special exhibitions.

Experience the heart of Italy's automotive culture in Modena during a city-wide festival of cars, talks and parades.

What makes it worth the trip:

• See manufacturer displays and historic cars in Piazza Grande and nearby squares.
• Attend short conferences, talent talks and industry showcases at Teatro Storchi and other venues.
• Watch parades and rolling demonstrations staged from Fiera di Bologna and around the city.

Best way to experience it:

Arrive early to secure piazza viewing spots, book any museum or conference tickets in advance via the official site, and plan to walk between venues—events are compact but spread across Modena's centre.

Good to know:

• Some flagship displays in Piazza Grande are free; special exhibitions and talks usually require pre-booking.
• Expect busy streets and partial road closures during parade times; check the festival programme for exact schedules.